1-2F · 巩固 Consolidate

Consolidation - Success Criteria Checklist巩固总结 · 达成标准自查清单

学完整个单元,来对照这份「我能……」清单,逐条确认自己真正掌握了说服策略、PEEL 写作与广告分析这几项核心技能。Now that the unit is done, use this "I can…" checklist to confirm, one item at a time, that you have truly mastered the core skills: persuasive strategies, PEEL writing, and advertising analysis.

阅读约 8 分钟~8 min read 4 个练习4 exercises 9 条达标标准9 success criteria

学习目标 · Learning Goals

  • 1
    Review and confirm the skills learned across the 1-2 "Voices" unit.
    回顾并确认 1-2「Voices」单元学到的各项技能。
  • 2
    Self-assess your readiness using a success-criteria checklist.
    用达成标准清单进行自我评估,判断自己是否已准备好。
做得好Well Done

Check the Skills You Have Learned 检查你已经学会的技能

线索 · 这不是新课,而是单元收尾:把整张清单当成「过关检查」,逐条对照,确认哪些已掌握、哪些还需回炉。Cue · This is not a new lesson but a unit wrap-up: treat the whole list as a checkpoint, going item by item to confirm what you have mastered and what still needs review.
EN

Good job with the lesson! You did well! Let's check the skills you have learned.

中文

这节课完成得很好,做得不错! 现在让我们一起检查你在这个单元里学到的技能。

下面这份清单把整个 1-2「Voices」(声音 / 表达) 单元的核心能力浓缩成若干条「I can…(我能……)」陈述。它们覆盖三大板块:

  • 说服与策略:识别、解释并运用说服策略(ethos / logos / pathos)。
  • 正式写作:用 PEEL 段落结构写说服段,并应用正式写作的语法规则、完成校对。
  • 广告与受众:分析广告的目标受众、预期反应、所用策略,以及人口统计(demographics)如何影响反应。

请逐条打勾,把它当成进入下一单元前的「自检表」。

讲解：如果某一条你还不能自信打勾,回到对应的活动重读:说服策略 → 1-2A;广告与受众 → 1-2B;图形组织 → 1-2C;PEEL 段落 → 1-2D。Note: If you cannot confidently tick an item, return to the matching activity: persuasive strategies → 1-2A; advertising and audience → 1-2B; graphic organizers → 1-2C; PEEL paragraphs → 1-2D.
板块一 · 说服与策略Strand 1 · Persuasion

Persuasive Strategies and Argument 说服策略与论证

线索 · 三条与「说服」相关的技能:识别并解释策略、用策略表达立场、用 PEEL 写说服段。Cue · Three persuasion-related skills: identify and explain strategies, use them to state your view, and write a persuasive PEEL paragraph.
EN
  • I can identify and explain how persuasive strategiespersuasive strategies 说服策略：用来影响受众信念、态度与价值的方法,经典三类为 ethos、logos、pathos。 are used
  • I can use persuasive strategies to communicate my perspectiveperspective 视角 / 立场：你对某一议题所持的观点和角度。
  • I can write a persuasive paragraph using the "PEELPEEL 段落格式：Point–Evidence–Explanation–Link,一种结构化的说服 / 论证段落写法。" paragraph format
中文

与「说服」相关的三条达成标准:

  • ☐ 我能识别并解释说服策略是如何被运用的
  • ☐ 我能运用说服策略来表达我的立场 / 视角
  • ☐ 我能用 「PEEL」段落格式写一段说服性文字

这三条层层递进:先要看懂别人怎样用策略(分析),再自己会用(表达),最后结构化地写出来(成文)。PEEL = Point(观点)· Evidence(证据)· Explanation(解释)· Link(衔接 / 回扣)。

讲解：「识别策略」和「运用策略」是两种不同能力。能在广告里指出 pathos(情感诉求),不等于自己写作时会调动情感——两项都要单独打勾。Note: "Identifying" and "using" strategies are different abilities. Spotting pathos in an advert is not the same as deploying emotion in your own writing—tick each one separately.
板块二 · 正式写作Strand 2 · Formal Writing

Grammar and Editing for Formal Writing 正式写作的语法与校对

线索 · 两条与「写得规范」相关的技能:应用正式写作语法规则、为语法标点与句子结构校对。Cue · Two skills about writing correctly: apply grammar rules for formal writing, and edit for grammar, punctuation, and sentence structure.
EN
  • I can apply grammar rules for formal writingformal writing 正式写作：用于学术、说服或公开场合的规范书面语,语法与措辞要求较严。
  • I can edit my work for grammar, punctuation and sentence structuresentence structure 句子结构：句子的组织方式,包括完整句、复合句以及避免病句。
中文

与「正式写作规范」相关的两条达成标准:

  • ☐ 我能应用正式写作的语法规则
  • ☐ 我能为语法、标点和句子结构校对(edit / proofread)我的作品

好的论点也需要规范的表达来承载。前一条是写作时遵循规则,后一条是写完后回头检查、修改——两者一前一后,缺一不可。

讲解：校对(editing)是写完之后的独立步骤,不是边写边改。读一遍专门挑语法,再读一遍专门挑标点,效率比一次性「什么都看」更高。Note: Editing is a separate step after drafting, not something you do while writing. Read once just for grammar, then again just for punctuation—this is more effective than checking everything at once.
板块三 · 广告与受众Strand 3 · Advertising

Audience, Response, and Demographics 受众、反应与人口统计

线索 · 四条与「广告分析」相关的技能:目标受众、预期反应、广告中的说服策略,以及人口统计如何影响反应。Cue · Four advertising-analysis skills: targeted audience, anticipated reaction, persuasive strategies in adverts, and how demographics shape response.
EN
  • I can identify and explain the targeted audiencetargeted audience 目标受众：广告刻意想要触达和影响的特定人群。 for advertisements
  • I can explain the reaction anticipated by advertisements
  • I can identify and explain the persuasive strategies in advertisements
  • I can explain how demographicsdemographics 人口统计：描述某一群体的可量化特征,如年龄、性别、收入、教育、职业等。 affect the response to advertisements
中文

与「广告与受众」相关的四条达成标准:

  • ☐ 我能识别并解释一则广告的目标受众(targeted audience)
  • ☐ 我能解释广告预期会引发的反应(anticipated reaction)
  • ☐ 我能识别并解释广告中所用的说服策略
  • ☐ 我能解释人口统计(demographics)如何影响人们对广告的反应

这四条是把前面学到的「说服策略」放进真实的媒介语境里检验:广告商先研究受众是谁(年龄、收入、教育等人口统计因素),据此预设想要的反应,再选择最能打动这群人的策略。

讲解：demographics(人口统计)不是「受众喜欢什么」,而是可量化的群体特征——年龄、性别、收入、教育、职业等。同一则广告,换一个 demographic,反应就可能完全不同。Note: Demographics are not "what the audience likes" but measurable group traits—age, gender, income, education, occupation, and so on. The same advert can draw very different responses from a different demographic.

总结 / Summary

三个板块、九条「我能……」,逐条打勾即完成单元自查。Three strands, nine "I can…" statements—tick each one to complete your unit self-check.

1

说服与策略:识别与解释策略、运用策略表达立场、用 PEEL 写说服段。Persuasion: identify and explain strategies, use them to state your view, and write a persuasive paragraph in PEEL format.

2

正式写作:应用正式写作的语法规则,并为语法、标点、句子结构校对。Formal writing: apply grammar rules for formal writing and edit for grammar, punctuation, and sentence structure.

3

广告与受众:分析广告的目标受众、预期反应、所用说服策略,以及人口统计如何影响反应。Advertising: analyze an advert's targeted audience, anticipated reaction, and persuasive strategies, and how demographics affect response.

4

不能自信打勾的条目,回到对应活动(1-2A / 1-2B / 1-2C / 1-2D)重读再确认。For any item you cannot tick confidently, revisit the matching activity (1-2A / 1-2B / 1-2C / 1-2D) before confirming.

知识点清单 · Knowledge Points

success criteria 达成标准persuasive strategies 说服策略PEEL 段落targeted audience 目标受众demographics 人口统计
?

随堂练习Exercises

先自己作答，再展开参考答案核对。Answer first, then reveal to check.

练习 1Q1选择题 · Multiple Choice

「PEEL」段落格式中的四个字母依次代表:The four letters in the "PEEL" paragraph format stand for, in order:

PEEL 是说服 / 论证段落的结构:Point 提出观点,Evidence 给出证据,Explanation 解释证据如何支撑观点,Link 回扣论点或衔接下文。PEEL is the structure of a persuasive paragraph: Point states the claim, Evidence supports it, Explanation shows how the evidence backs the point, and Link ties back to the argument or to the next idea.
练习 2Q2选择题 · Multiple Choice

下列哪一项属于「demographics(人口统计)」因素?Which of the following is a "demographics" factor?

demographics 指可量化的群体特征,如年龄、性别、收入、教育、职业等;心情、配乐、措辞不属于人口统计因素。Demographics are measurable group traits such as age, gender, income, education, and occupation; mood, music, and wording are not demographic factors.
练习 3Q3选择题 · Multiple Choice

在这份清单里,「I can apply grammar rules」与「I can edit my work」之间最准确的关系是:On this checklist, the most accurate relationship between "I can apply grammar rules" and "I can edit my work" is:

「应用语法规则」发生在写作过程中,「校对(edit)」是完成初稿后专门检查并修正语法、标点和句子结构的独立步骤,二者一前一后。Applying grammar rules happens while drafting, whereas editing is a separate step after the first draft to check and fix grammar, punctuation, and sentence structure—one comes before the other.
练习 4Q4简答题 · Short Answer

用一句话说明:为什么广告商需要先了解目标受众的「人口统计(demographics)」,再决定使用哪种说服策略?In one sentence, explain why advertisers need to understand a target audience's "demographics" before deciding which persuasive strategies to use.

参考答案

因为不同人口统计群体(不同年龄、收入、教育背景)关心的事情和被打动的方式不同,先了解受众是谁,才能选出最能引发其预期反应的说服策略,避免广告投放的浪费。

Because different demographic groups (different ages, incomes, and educational backgrounds) care about different things and are moved in different ways, so knowing who the audience is lets advertisers choose the persuasive strategies most likely to produce the anticipated reaction and avoid wasted advertising.

✓

达标标准Success Criteria

进入下一节之前，确认你已掌握以下各点。Before moving on, confirm you can do each of the following.

Self-check

勾选你已经做到的项目，进度会自动保存。Tick what you can do; progress saves automatically.